Was Placer AI hit by ransomware?

Placer AI was listed by the thegentlemen ransomware operation (United States), and stolen data was published on the group's leak site. Darkfield tracks this disclosure with the original leak post, screenshot and group context.

Who is the thegentlemen ransomware group?

thegentlemen is a ransomware operator tracked by Darkfield. See the full operator dossier for its known victims, sectors targeted, IOCs and leak-site infrastructure.

What data was leaked in the Placer AI breach?

thegentlemen published data attributed to Placer AI. Darkfield captured the leak post and a screenshot of the listing.

Ransomware victim disclosure

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Placer AI

Claimed by Thegentlemen · listed 5 hours ago

Today

Age

since listed · data leaked

Status timeline

ListedOct 12, 2026
Data leakeddate unknown

At a glance

Group: Thegentlemen
Status: Data leaked
Country: United States
Sector: Technology
Listed on leak site: Oct 12, 2026

About the victim

AI dossier — public-source company profile

Placer.ai is a US-based SaaS company that provides location intelligence and foot traffic analytics to retail, real estate, and enterprise customers. The platform estimates visits to physical locations using anonymized mobile phone data with claimed 92%+ accuracy, serving 4,000+ customers including major brands like Sony, Wegmans, and Bloomberg. The company generated $136.5M in revenue with $100M ARR in 2024 and is valued at $1.5 billion.

Industry: Location Intelligence & Foot Traffic Analytics Software
Employees: 630

Attack summary

Severity: medium — Data published status is confirmed but no specific data inventory, proof files, or screenshots are described in the leak post. The nature and sensitivity of exfiltrated data cannot be determined from the provided information.

The threat actor claims to have compromised Placer.ai and published data, though the leak post does not specify what data was exfiltrated, encrypted, or the operational impact of the attack.

medium

What the group claims

placer.ai Revenue $136.5 Million private US company valued at $1.5 billion that sells foot traffic analytics for physical locations, estimating visits to stores, malls and offices from anonymized data on tens of millions of mobile phones with 92%+ claimed accuracy. It hit $100 million annual recurring revenue in 2024 after growing 80% in a year and serves 4,000+ customers including Sony, Wegmans, BJ's Wholesale, SeaWorld and Bloomberg, which puts Placer data into its Terminal so investors can track company performance before earnings. Money comes from SaaS subscriptions starting around $12,000 a year, API data feeds and add-on datasets, and it has raised $268 million in total funding. Around 630 employees work at Placer.ai after 150 layoffs in January 2025 aimed at reaching profitability, and it owns no factories or stores because its product is pure software and data.

Sources

Victim siteplacer.ai

Source

Indexed 5 hours ago

This page surfaces a public ransomware disclosure indexed by Darkfield. Original posts come from the operator's own leak site; we cross-check against ransomware.live, RansomLook and RansomWatch where applicable. Share this URL freely.

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Disclosure context

About thegentlemen

thegentlemen is a ransomware group that emerged in September 2025, operating with apparent financial motivations based on their broad targeting of commercial sectors. The group has documented 267 victims across multiple countries, with primary focus on the United States, Thailand, France, Brazil, and India. Their targeting strategy demonstrates a preference for high-value sectors including manufacturing, technology, healthcare, and financial services organizations. Given the group's recent emergence and limited public documentation from established threat intelligence sources such as CISA, FBI, or major security research firms, specific details regarding their country of origin, operational structure, attack methodologies, encryption techniques, and whether they employ ransomware-as-a-service models remain unclear. The relatively high victim count of 267 in a short operational timeframe since September 2025 suggests either an aggressive campaign pace or potential inflation of victim numbers through affiliate operations, though without corroborating intelligence reports, the group's exact operational capabilities and notable campaigns cannot be definitively established. Current intelligence indicates the group remains active as of late 2025, though comprehensive threat profiling requires additional validated reporting from authoritative cybersecurity sources. The group has been linked to 966 public disclosures across our corpus. First observed on a leak site on September 9, 2025; most recent post October 12, 2026. The operation is currently active.

Also tracked as: the gentlemen.

Timeline of this disclosure

October 12, 2026Placer AI listed by thegentlemen on the group's public leak site

Other recent disclosures by thegentlemen

thegentlemen has been linked to 966 public victims on Darkfield. A sample of the most recent:

See the full thegentlemen dossier →

Sector and geography

This disclosure adds to ransomware activity in the Technology sector, which has 3,581 disclosures indexed across all operators we track. Geographically, Placer AI is reported in United States, a country with 3,176 ransomware disclosures in our corpus.

If your organisation is affected

A listing by thegentlemen means Placer AI appeared on a ransomware extortion site and data attributed to it has been published. If this is your organisation, or a supplier you depend on, the priority is to confirm the intrusion and contain it before the window to act closes.

Engage your incident-response team and preserve forensic evidence before remediating — do not wipe affected systems first.
Force a password reset and revoke active sessions for exposed accounts; rotate any credentials, API keys or certificates that may have been in the stolen data.
Assess regulatory notification duties (GDPR, NIS2, sector regulators) — many carry a 72-hour reporting clock from awareness.
Report the incident to your national CERT, CISA (United States), as required for your jurisdiction.
Monitor for the data appearing on thegentlemen's leak site and across paste and breach channels, and brief downstream partners who may be exposed through you.

How we know this. Darkfield monitors public ransomware leak sites continuously, archiving every new disclosure and the data later released against the victim. Each entry on this page is sourced from the operator's own publication and cross-checked against complementary OSINT feeds (RansomLook, ransomware.live, RansomWatch). We do not collect or host stolen data — only the metadata, timestamps and screenshots needed to make the public disclosure searchable and accountable. Records here are corrected when the original post is edited, retracted, or merged with another disclosure.