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newhorizonsbaking.com

Claimed by Cactus · listed 1 year ago

$163M
Ransom
demanded
16m
Age
since listed · data leaked

Status timeline

  1. ListedFeb 20, 2025
  2. Data leakeddate unknown

At a glance

Group
Cactus
Status
Data leaked
Country
United States
Sector
Agriculture and Food Production
Listed on leak site
Feb 20, 2025
Ransom demanded
$163M
Estimated revenue
$163M

About the victim

AI dossier — public-source company profile

New Horizons Baking Co is a leading manufacturer of English muffins, soft rolls (hamburger and hot dog buns), and custom food solutions based in Norwalk, Ohio. Operating for over 55 years, the company serves major quick-service restaurant and retail brands through its family of brands including Genesis Baking and New Horizons Food Solutions, which also produces seasoning blends, nutritional solutions, and beverage mixes.

Industry
Bakery & Food Manufacturing
Address
211 Woodlawn Avenue, Norwalk, OH 44857, United States
Founded
1968

Attack summary

Severity: high — Confirmed exfiltration of sensitive data at scale including PII, financial records, payroll, HR data, and proprietary business documents from a significant food manufacturing company with substantial revenue ($163M). Multiple proof files displayed.

Cactus claims to have exfiltrated personal identifiable information, database backups, corporate confidential documents, contracts, HR and payroll data, employee and executive personal folders, QA/engineering documentation, financial records, and corporate correspondence from New Horizons Baking Co.

high

Data the group says was taken

AI dossier — extracted from the leak post
  • Personal identifiable information (PII)
  • Database backups
  • Corporate confidential documents
  • Contracts and agreements
  • HR department records
  • Payroll data
  • Employee and executive personal folders
  • QA and engineering documentation
  • Financial data and statements
  • Corporate correspondence

The group's post references roughly 5 proof files.

What the group claims

<p>Food &amp; Beverage<br><br>“New Horizons Baking produces hamburger buns and english muffins for Iconic Brands. Our customer base is broad and our commitment is to produce gold standard quality bakery products that our customers love, and our employees are proud of making.”<br><br>Website: <a href="https://newhorizonsbaking.com/">https://newhorizonsbaking.com/</a><br><br>Revenue : $163M<br><br>Address: 211 Woodlawn Ave, Norwalk, Ohio, 44857, United States<br><br>Phone Number: &nbsp;(419) 663-6432<br><br><mark class="marker-yellow"><strong>Download link #1:</strong></mark> &nbsp;<a href="https://6wuivqgrv2g7brcwhjw5co3vligiqowpumzkcyebku7i2busrvlxnzid.onion/NHBCO/PROOF/">https://6wuivqgrv2g7brcwhjw5co3vligiqowpumzkcyebku7i2busrvlxnzid.onion/NHBCO/PROOF/</a><br><br><mark class="marker-yellow"><strong>Mirror:</strong></mark> <a href="https://cactus5dqnqkppa5ayckiyk6dttpqwczdqphv5mxh4dkk5ct544q5aad.onion/NHBCO/PROOF/">https://cactus5dqnqkppa5ayckiyk6dttpqwczdqphv5mxh4dkk5ct544q5aad.onion/NHBCO/PROOF/</a><br><br><mark class="marker-yellow"><strong>DATA DESCRIPTIONS:</strong></mark> Personal Identifiable information, database backups, corporate confidential docs, contracts, agreements, HR dept data, QA\engineering docs, financial data, payroll, employees\executives personal folders, corporate correspondence, etc.</p><p><img src="/uploads/Passport_63669d54a5.png" alt="Passport.png"><img src="/uploads/Confidentiality_Agreement_Grain_Craft_SIGNED_011619_2_d412b9e4a6.png" alt="ConfidentialityAgreement_GrainCraft_SIGNED 011619 (2).png"><img src="/uploads/Nicholas_Bryant_ID_Front_and_Back_1228c78a18.png" alt="Nicholas Bryant - ID (Front &amp; Back).png"><img src="/uploads/NHFS_P_and_L_and_Balance_6e6dcd3120.png" alt="NHFS P&amp;L and Balance.png"><img src="/uploads/Confidential_Letter_217217a3a0.png" alt="Confidential Letter.png"></p>

Sources

Source

Indexed 1 year ago

This page surfaces a public ransomware disclosure indexed by Darkfield. Original posts come from the operator's own leak site; we cross-check against ransomware.live, RansomLook and RansomWatch where applicable. Share this URL freely.

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Disclosure context

About Cactus

**Overview:** Cactus is a ransomware group that emerged in July 2023, primarily motivated by financial gain through double extortion tactics targeting organizations across multiple sectors. The group has demonstrated rapid expansion, compromising 552 known victims within its first year of operation. **Origin & Affiliation:** Limited public information exists regarding Cactus's country of origin or specific affiliations with other ransomware groups, though their targeting patterns and operational methods suggest they operate as an independent entity rather than a Ransomware-as-a-Service model. **Attack Methodology:** Cactus ransomware operators employ double extortion tactics, stealing sensitive data before encrypting victim systems and threatening to leak the information if ransom demands are not met. The group appears to focus on gaining initial access through common vectors such as compromised credentials and vulnerable internet-facing applications, followed by lateral movement and data exfiltration prior to deployment of their encryption payload. **Notable Campaigns:** While specific high-profile incidents have not been extensively documented by major security agencies, the group's victim count of 552 organizations within approximately one year indicates sustained and aggressive targeting campaigns across North America and Europe. Their focus on manufacturing and business services sectors suggests deliberate targeting of organizations likely to pay ransoms due to operational dependencies. **Current Status:** Cactus remains an active ransomware threat as of late 2024, continuing to target organizations primarily in the United States, Canada, and European countries with no reported law enforcement disruptions or confirmed dissolution of their operations. The group has been linked to 552 public disclosures across our corpus. First observed on a leak site on July 20, 2023; most recent post March 21, 2025. The operation is currently inactive.

Timeline of this disclosure

  • February 20, 2025newhorizonsbaking.com listed by Cactuson the group's public leak site
Ransom demanded
$163M

Other recent disclosures by Cactus

Cactus has been linked to 552 public victims on Darkfield. A sample of the most recent:

See the full Cactus dossier →

Sector and geography

This disclosure adds to ransomware activity in the Agriculture and Food Production sector, which has 772 disclosures indexed across all operators we track. Geographically, newhorizonsbaking.com is reported in United States, a country with 11,033 ransomware disclosures in our corpus.

If your organisation is affected

A listing by Cactus means newhorizonsbaking.com appeared on a ransomware extortion site and data attributed to it has been published. If this is your organisation, or a supplier you depend on, the priority is to confirm the intrusion and contain it before the window to act closes.

  • Engage your incident-response team and preserve forensic evidence before remediating — do not wipe affected systems first.
  • Force a password reset and revoke active sessions for exposed accounts; rotate any credentials, API keys or certificates that may have been in the stolen data.
  • Assess regulatory notification duties (GDPR, NIS2, sector regulators) — many carry a 72-hour reporting clock from awareness.
  • Report the incident to your national CERT, CISA (United States), as required for your jurisdiction.
  • Monitor for the data appearing on Cactus's leak site and across paste and breach channels, and brief downstream partners who may be exposed through you.

How we know this. Darkfield monitors public ransomware leak sites continuously, archiving every new disclosure and the data later released against the victim. Each entry on this page is sourced from the operator's own publication and cross-checked against complementary OSINT feeds (RansomLook, ransomware.live, RansomWatch). We do not collect or host stolen data — only the metadata, timestamps and screenshots needed to make the public disclosure searchable and accountable. Records here are corrected when the original post is edited, retracted, or merged with another disclosure.