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PUMA SE

listed as puma.com · Claimed by Marketo · listed 5 years ago

56m
Age
since listed · data leaked

Status timeline

  1. ListedDec 7, 2021
  2. Data leakeddate unknown

At a glance

Group
Marketo
Status
Data leaked
Country
Germany
Sector
Retail & Consumer
Listed on leak site
Dec 7, 2021

About the victim

AI dossier — public-source company profile

PUMA SE is a German multinational corporation headquartered in Herzogenaurach, Germany, and one of the world's largest manufacturers of athletic footwear, apparel, and accessories. The company designs and markets products for running, football, motorsport, basketball, and lifestyle segments, distributing globally through its own retail channels and third-party retailers. PUMA employs over 10,000 people worldwide and is listed on the Frankfurt Stock Exchange.

Industry
Sportswear & Athletic Footwear
Address
PUMA Way 1, 91074 Herzogenaurach, Germany
Employees
10000+
Founded
1948

Attack summary

Severity: high — Marketo is a data-theft-focused group known for exfiltrating and publishing corporate data; disclosed status is 'data_published' confirming exfiltration from a major global brand with significant employee and customer PII exposure potential, though specific data categories are unconfirmed.

The Marketo group claims to have exfiltrated data from PUMA and has listed the company with a 'data_published' status, indicating stolen data has been or is being released. No specific data volume or ransom demand was stated in the captured post.

high

Data the group says was taken

AI dossier — extracted from the leak post
  • Corporate business data
  • Potentially customer or employee records

Sources

Source

Indexed 5 years ago

This page surfaces a public ransomware disclosure indexed by Darkfield. Original posts come from the operator's own leak site; we cross-check against ransomware.live, RansomLook and RansomWatch where applicable. Share this URL freely.

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Disclosure context

About Marketo

Marketo is a relatively obscure ransomware group that emerged in December 2021 with primarily financial motivations, having compromised 32 known victims across multiple sectors. The group's origin and affiliations remain largely undocumented in public threat intelligence reporting, with no confirmed information available regarding their country of origin, connections to other cybercriminal organizations, or operational structure. Their attack methodology, encryption techniques, and specific tactics have not been extensively documented by major security firms or law enforcement agencies, though their targeting patterns indicate a focus on high-value sectors including automotive, healthcare, and government organizations. The group has demonstrated a geographic preference for victims in the United States, Italy, and the United Kingdom, suggesting either regional operational capabilities or specific interest in these markets. Due to limited public documentation from authoritative sources such as CISA, FBI, or established security researchers, detailed information about notable campaigns, ransom demands, or specific attack vectors remains unavailable in the public domain. The current operational status of Marketo is unclear based on available public intelligence reporting. The group has been linked to 32 public disclosures across our corpus. First observed on a leak site on December 7, 2021; most recent post February 14, 2022. The operation is currently inactive.

Timeline of this disclosure

  • December 7, 2021puma.com listed by Marketoon the group's public leak site

Other recent disclosures by Marketo

Marketo has been linked to 32 public victims on Darkfield. A sample of the most recent:

See the full Marketo dossier →

Sector and geography

This disclosure adds to ransomware activity in the Retail & Consumer sector, which has 157 disclosures indexed across all operators we track. Geographically, puma.com is reported in Germany, a country with 926 ransomware disclosures in our corpus.

If your organisation is affected

A listing by Marketo means puma.com appeared on a ransomware extortion site and data attributed to it has been published. If this is your organisation, or a supplier you depend on, the priority is to confirm the intrusion and contain it before the window to act closes.

  • Engage your incident-response team and preserve forensic evidence before remediating — do not wipe affected systems first.
  • Force a password reset and revoke active sessions for exposed accounts; rotate any credentials, API keys or certificates that may have been in the stolen data.
  • Assess regulatory notification duties (GDPR, NIS2, sector regulators) — many carry a 72-hour reporting clock from awareness.
  • Report the incident to your national CERT, CERT-Bund (Germany), as required for your jurisdiction.
  • Monitor for the data appearing on Marketo's leak site and across paste and breach channels, and brief downstream partners who may be exposed through you.

How we know this. Darkfield monitors public ransomware leak sites continuously, archiving every new disclosure and the data later released against the victim. Each entry on this page is sourced from the operator's own publication and cross-checked against complementary OSINT feeds (RansomLook, ransomware.live, RansomWatch). We do not collect or host stolen data — only the metadata, timestamps and screenshots needed to make the public disclosure searchable and accountable. Records here are corrected when the original post is edited, retracted, or merged with another disclosure.