Was Match MG hit by ransomware?

Match MG was listed by the Snatch ransomware operation (Canada), and stolen data was published on the group's leak site. Darkfield tracks this disclosure with the original leak post, screenshot and group context.

Who is the Snatch ransomware group?

Snatch is a ransomware operator tracked by Darkfield. See the full operator dossier for its known victims, sectors targeted, IOCs and leak-site infrastructure.

What data was leaked in the Match MG breach?

Snatch published data attributed to Match MG. Darkfield captured the leak post and a screenshot of the listing.

Ransomware victim disclosure

← All victims

Match MG (Match Marketing Group)

listed as Match MG · Claimed by Snatch · listed 5 years ago

56m

Age

since listed · data leaked

Status timeline

ListedNov 29, 2021
Data leakeddate unknown

At a glance

Group: Snatch
Status: Data leaked
Country: Canada
Sector: Advertising, Marketing & Public Relations
Listed on leak site: Nov 29, 2021

About the victim

AI dossier — public-source company profile

Match MG (Match Marketing Group) is a Canadian marketing and advertising holding company operating multiple agencies, including Public Label (focused on cultural movements and strategic/creative marketing) and Match Retail (specializing in grassroots, people-centric retail engagement). The group serves clients across marketing, advertising, and retail sectors.

Industry: Marketing, Advertising & Retail Engagement

Attack summary

Severity: high — Data has been published (disclosed status: data_published) by the Snatch group, confirming exfiltration of significant business data from a marketing/advertising firm, which likely includes client PII, proprietary strategies, and commercial contracts.

The Snatch ransomware group claims to have attacked Match MG and has published data as part of a disclosed leak, suggesting exfiltration of company data; the exact volume and nature of exfiltrated files is not specified in the post.

high

Data the group says was taken

AI dossier — extracted from the leak post

Internal business documents
Strategic and creative assets
Client marketing materials
Retail engagement data

What the group claims

Public Label’s cultural movements’ strategic and creative methodology redefines the future of marketing and advertising. At the same time, Match Retail’s grassroots, people-centric approach to retail engagement raises the bar to a whole new level. We invite you to explore these two new exciting agencies.

Source

Indexed 5 years ago

This page surfaces a public ransomware disclosure indexed by Darkfield. Original posts come from the operator's own leak site; we cross-check against ransomware.live, RansomLook and RansomWatch where applicable. Share this URL freely.

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Disclosure context

About Snatch

Snatch is a ransomware group that emerged in November 2021, operating with primarily financial motivations and targeting organizations across multiple sectors including business services, government, education, manufacturing, and healthcare. The group has compromised at least 142 known victims, with their attacks concentrated primarily in the United States, United Kingdom, Canada, India, and France. Little is publicly documented about Snatch's specific country of origin or affiliations with other cybercriminal organizations, though their operational patterns suggest they function as an independent ransomware operation. The group's attack methodology and specific technical details regarding initial access vectors, encryption methods, and data exfiltration practices have not been extensively documented in public threat intelligence reports from major security firms or government agencies. While Snatch has maintained a notable victim count across diverse geographic regions and industry sectors, there are no widely reported major campaigns or high-profile attacks that have drawn significant public attention or law enforcement action. Based on available public information, Snatch appears to remain an active ransomware operation as of recent reporting periods, though comprehensive details about their current operational status and recent activities are limited in open-source intelligence. The group has been linked to 142 public disclosures across our corpus. First observed on a leak site on November 29, 2021; most recent post May 16, 2024. The operation is currently inactive.

Timeline of this disclosure

November 29, 2021Match MG listed by Snatchon the group's public leak site

Other recent disclosures by Snatch

Snatch has been linked to 142 public victims on Darkfield. A sample of the most recent:

See the full Snatch dossier →

Sector and geography

This disclosure adds to ransomware activity in the Advertising, Marketing & Public Relations sector, which has 7 disclosures indexed across all operators we track. Geographically, Match MG is reported in Canada, a country with 1,055 ransomware disclosures in our corpus.

If your organisation is affected

A listing by Snatch means Match MG appeared on a ransomware extortion site and data attributed to it has been published. If this is your organisation, or a supplier you depend on, the priority is to confirm the intrusion and contain it before the window to act closes.

Engage your incident-response team and preserve forensic evidence before remediating — do not wipe affected systems first.
Force a password reset and revoke active sessions for exposed accounts; rotate any credentials, API keys or certificates that may have been in the stolen data.
Assess regulatory notification duties (GDPR, NIS2, sector regulators) — many carry a 72-hour reporting clock from awareness.
Report the incident to your national CERT, CCCS (Canada), as required for your jurisdiction.
Monitor for the data appearing on Snatch's leak site and across paste and breach channels, and brief downstream partners who may be exposed through you.

How we know this. Darkfield monitors public ransomware leak sites continuously, archiving every new disclosure and the data later released against the victim. Each entry on this page is sourced from the operator's own publication and cross-checked against complementary OSINT feeds (RansomLook, ransomware.live, RansomWatch). We do not collect or host stolen data — only the metadata, timestamps and screenshots needed to make the public disclosure searchable and accountable. Records here are corrected when the original post is edited, retracted, or merged with another disclosure.