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Bake My Day AB

listed as bakemyday.se · Claimed by Incransom · listed 6 hours ago

Today
Age
since listed · data leaked

Status timeline

  1. ListedSep 28, 2026
  2. Data leakeddate unknown

At a glance

Group
Incransom
Status
Data leaked
Country
Sweden
Sector
Retail & E-Commerce
Listed on leak site
Sep 28, 2026

About the victim

AI dossier — public-source company profile

Bake My Day AB is a Swedish artisanal bakery and bread supplier based in the Stockholm region (Arlandastad), operating as a wholesale baker ('bagerigrossist') that supplies fresh bread and pastries to retailers and businesses across Sweden. The company bakes products daily from raw ingredients and also manages the FriendsofAdam gluten-free bread brand.

Industry
Bakery & Bread Manufacturing
Address
Lindberghs Gata 2-5, 195 61 Arlandastad, Sweden
Employees
10

Attack summary

Severity: low — No proof files or screenshots are advertised; no specific data categories or operational impact are detailed in the post. The disclosure appears to be a bare listing without substantiation.

The incransom group claims to have attacked Bake My Day and published data from the company. The leak post provides no detail on whether data was exfiltrated, encrypted, or what specific information is at stake.

low

What the group claims

Bake My Day vill erbjuda fler människor hantverksmässiga, äkta och generösa konditori- och bageriupplevelser! Våra rykande färska bröd och bakverk är bakade från grunden för hand på utvalda råvaror. Employees: 10 Revenue: $5 Million Phone Number: 010 199 71 71

Sources

Source

Indexed 6 hours ago

This page surfaces a public ransomware disclosure indexed by Darkfield. Original posts come from the operator's own leak site; we cross-check against ransomware.live, RansomLook and RansomWatch where applicable. Share this URL freely.

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Disclosure context

About Incransom

Incransom is a ransomware group that emerged in August 2023, operating with primarily financial motivations as evidenced by their targeting of high-value sectors across multiple developed nations. The group's origin and specific affiliations remain undocumented by major threat intelligence organizations, though their operational patterns suggest they likely operate independently rather than as a ransomware-as-a-service model. With 734 documented victims, Incransom has demonstrated a preference for targeting organizations in the United States, Canada, United Kingdom, Germany, and Australia, with particular focus on healthcare, technology, business services, and manufacturing sectors, though their attack methodology and specific technical capabilities have not been extensively documented by established security researchers or government agencies. The group's notable campaigns and specific high-profile victims have not been publicly detailed by CISA, FBI, Mandiant, or other reputable threat intelligence sources, suggesting either operational security effectiveness or limited visibility into their most significant operations. Based on available intelligence, Incransom appears to remain active as of recent reporting periods, though comprehensive analysis of their current operational status requires additional documentation from established threat intelligence sources. The group has been linked to 1,808 public disclosures across our corpus. First observed on a leak site on September 9, 2021; most recent post September 28, 2026. The operation is currently active.

Also tracked as: inc ransom, INC.

Timeline of this disclosure

  • September 28, 2026bakemyday.se listed by Incransom on the group's public leak site

Other recent disclosures by Incransom

Incransom has been linked to 1,808 public victims on Darkfield. A sample of the most recent:

See the full Incransom dossier →

Sector and geography

This disclosure adds to ransomware activity in the Retail & E-Commerce sector, which has 21 disclosures indexed across all operators we track. Geographically, bakemyday.se is reported in Sweden, a country with 18 ransomware disclosures in our corpus.

If your organisation is affected

A listing by Incransom means bakemyday.se appeared on a ransomware extortion site and data attributed to it has been published. If this is your organisation, or a supplier you depend on, the priority is to confirm the intrusion and contain it before the window to act closes.

  • Engage your incident-response team and preserve forensic evidence before remediating — do not wipe affected systems first.
  • Force a password reset and revoke active sessions for exposed accounts; rotate any credentials, API keys or certificates that may have been in the stolen data.
  • Assess regulatory notification duties (GDPR, NIS2, sector regulators) — many carry a 72-hour reporting clock from awareness.
  • Report the incident to your national CERT, CERT-SE (Sweden), as required for your jurisdiction.
  • Monitor for the data appearing on Incransom's leak site and across paste and breach channels, and brief downstream partners who may be exposed through you.

How we know this. Darkfield monitors public ransomware leak sites continuously, archiving every new disclosure and the data later released against the victim. Each entry on this page is sourced from the operator's own publication and cross-checked against complementary OSINT feeds (RansomLook, ransomware.live, RansomWatch). We do not collect or host stolen data — only the metadata, timestamps and screenshots needed to make the public disclosure searchable and accountable. Records here are corrected when the original post is edited, retracted, or merged with another disclosure.