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JAKKS Pacific Inc

Claimed by Hive · listed 4 years ago

43m
Age
since listed · data leaked

Status timeline

  1. ListedDec 20, 2022
  2. Data leakeddate unknown

At a glance

Group
Hive
Status
Data leaked
Country
United States
Sector
Manufacturing
Listed on leak site
Dec 20, 2022

About the victim

AI dossier — public-source company profile

JAKKS Pacific, Inc. is a leading designer, manufacturer, and marketer of toys and consumer products sold worldwide, headquartered in Santa Monica, California. Founded in 1995, the company has grown to become a top-six U.S. player in the toys and leisure products sector through product development, licensing agreements, and strategic acquisitions. Its proprietary brands include Fly Wheels, Perfectly Cute, Disguise, and ReDo Skateboard Co., alongside a broad portfolio of licensed entertainment properties.

Industry
Toy & Consumer Products Manufacturing
Address
Santa Monica, California, United States
Employees
501-1000
Founded
1995

Attack summary

Severity: high — Data has been confirmed as published by the Hive group, indicating successful exfiltration of significant business data from a publicly traded consumer goods manufacturer; likely includes sensitive financial, employee, and proprietary product/licensing information.

The Hive ransomware group claims to have attacked JAKKS Pacific, Inc. and has published data as part of a disclosed leak, indicating exfiltration of company data. The disclosed status of 'data_published' suggests sensitive business data has been made available by the threat actor.

high

Data the group says was taken

AI dossier — extracted from the leak post
  • Business records
  • Licensing agreements
  • Product development documents
  • Employee information
  • Financial records

What the group claims

JAKKS Pacific, Inc. is a multi-brand company that, since 1995, has been designing, developing, producing and marketing toys, leisure products and writing instruments for children and adults around the world. The company has become a top six U.S. player in the toys and leisure products sector through product development, licensing agreements and strategic acquisitions. We believe our growth strategy is unique and built upon a concentrated effort to spread earnings across all four quarters. We have accomplished that by expanding and 'counter-seasonalizing' our product lines, adding new retail outlets and leveraging our product development and merchandising expertise on products with staying power. About JAKKS Pacific, Inc. JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: Fly Wheels®, Perfectly Cute®, ReDo Skateboard Co.®, X Power Dozer®, Disguise®, Weee-Do™ and a wide range of entertainment-inspired products featuring premier licensed properties. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

Source

Indexed 4 years ago

This page surfaces a public ransomware disclosure indexed by Darkfield. Original posts come from the operator's own leak site; we cross-check against ransomware.live, RansomLook and RansomWatch where applicable. Share this URL freely.

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Disclosure context

About hive

Hive is a financially motivated ransomware group that emerged in August 2021, operating as a Ransomware-as-a-Service (RaaS) model to maximize their criminal enterprise's reach and profitability. The group is suspected to have origins in Eastern Europe based on their operational patterns and linguistic indicators, though definitive attribution remains unclear, and they operate independently while recruiting affiliates to conduct attacks on their behalf. Hive primarily gains initial access through compromised Remote Desktop Protocol (RDP) credentials, phishing campaigns, and exploitation of known vulnerabilities in public-facing applications, subsequently deploying their custom ransomware payload that uses a combination of RSA and AES encryption algorithms while simultaneously exfiltrating sensitive data before encryption to enable double extortion tactics where they threaten to publish stolen information if ransom demands are not met. The group has targeted over 208 victims globally with a particular focus on manufacturing companies, business services, information technology firms, healthcare services, and internet and telecommunication services, primarily in the United States, United Kingdom, Netherlands, Indonesia, and China, including notable attacks against healthcare systems and critical infrastructure that drew significant attention from law enforcement agencies. In January 2023, the FBI announced the successful disruption of Hive's operations, seizing their dark web leak sites and decryption keys, effectively dismantling the group's infrastructure and providing free decryption tools to victims. The group has been linked to 208 public disclosures across our corpus. First observed on a leak site on August 14, 2021; most recent post January 16, 2023. The operation is currently inactive.

Timeline of this disclosure

  • December 20, 2022JAKKS Pacific Inc listed by hiveon the group's public leak site

Other recent disclosures by hive

hive has been linked to 208 public victims on Darkfield. A sample of the most recent:

See the full hive dossier →

Sector and geography

This disclosure adds to ransomware activity in the Manufacturing sector, which has 3,681 disclosures indexed across all operators we track. Geographically, JAKKS Pacific Inc is reported in United States, a country with 11,033 ransomware disclosures in our corpus.

If your organisation is affected

A listing by hive means JAKKS Pacific Inc appeared on a ransomware extortion site and data attributed to it has been published. If this is your organisation, or a supplier you depend on, the priority is to confirm the intrusion and contain it before the window to act closes.

  • Engage your incident-response team and preserve forensic evidence before remediating — do not wipe affected systems first.
  • Force a password reset and revoke active sessions for exposed accounts; rotate any credentials, API keys or certificates that may have been in the stolen data.
  • Assess regulatory notification duties (GDPR, NIS2, sector regulators) — many carry a 72-hour reporting clock from awareness.
  • Report the incident to your national CERT, CISA (United States), as required for your jurisdiction.
  • Monitor for the data appearing on hive's leak site and across paste and breach channels, and brief downstream partners who may be exposed through you.

How we know this. Darkfield monitors public ransomware leak sites continuously, archiving every new disclosure and the data later released against the victim. Each entry on this page is sourced from the operator's own publication and cross-checked against complementary OSINT feeds (RansomLook, ransomware.live, RansomWatch). We do not collect or host stolen data — only the metadata, timestamps and screenshots needed to make the public disclosure searchable and accountable. Records here are corrected when the original post is edited, retracted, or merged with another disclosure.